
FROM THE FOOD MANUFACTURERS -
Who Owns Whom?
Understanding "Who Owns Whom" is a trickier game these days than years ago, when more brands were independent companies. These days, the food industry is no different than other industries that merge and combine to gain efficiences in manufacturing and personnel, and ultimately save costs in running their business.
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Companies seek to redefine themselves as consumer preferences change. For instance, Coca-Cola and Pepsi were once primarily soda companies. As soda sales slowed, they purchased companies or developed brands in growing categories, such as snacks, juice, water and other non-carbonated drinks.
The challenge that many companies face is protecting their flagship brand while promoting new products. In the case of Coca-Cola - they must still maintain their traditional carbonated soda sales while devoting resources to promote non-carbonated Dasani water and Vitamin Water. Doing this may eventually take away sales from their core Coca-Cola brand. To complicate things, Pepsi is using the exact same strategy with Aquafina and Gatorade brands to compete against Coke and deal with declining soda sales. Certainly a tricky game indeed.
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Some companies sell brands so that they may concentrate on their better-performing core brands, while other companies buy brands to build up their portfolio of companies. Yet another instance of companies arranging or re-arranging their priorities is a merger between two food giants, such as Kraft and Heinz, which may lead the new mega-company to question whether some of the smaller brands remain a marketing or strategic priority in the new company, or if they are even possible to maintain. If so, these brands could get sold to the highest bidder, perhaps to a smaller company that is building their portfolio. For instance, Pinnacle Foods was founded in 1998 and is comprised of older, iconic brands that were sold by other companies, but were still well-known and viable.
See the "Brand Parent" below, and the companies/brands that are under the corporate umbrella. You may be surprised to see Who Owns Whom. Clicking on many of the brands below will bring you to the brand website.

NEWSBITES
RECENT ACQUISITIONS
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Kellogg scoops up Chicago Bar Company, maker of RXBAR
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Nestle drinks up upscale coffee purveyor Blue Bottle Coffee
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Online retailing giant Amazon purchases natural foods retailer Whole Foods and its 400+ stores
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Retailer Alberstons (also owns Safeway) gobbles up online meal kit company Plated
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Campbell Soup Co. spoons up Pacific Natural Foods
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B&G Foods purchases Back To Nature and Snackwell's brands
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French dairy giant Lactalis purchases Stonyfield Farm from Danone
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McCormick spices up its portfolio with Frank's Red Hot Sauce & French's Mustard from Reckitt Benckiser
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Large dairy producer Dean Foods juices up with purchase of Uncle Matt's Organic
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B&G Foods goes big by purchasing Green Giant brand from General Mills
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Novamex, which markets the Mexican soda brand Jarritos, purchases Steaz teas
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Hormel boosts its protein offerings beyond meat with Justin's nut butters

brandparents
and their corporate children
SAUCES
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DAIRY, CHEESE & SPREADS
CONDIMENTS
DESSERT & SNACKS
BEVERAGES
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MEATS, MEALS & SIDES

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Swanson
CRACKERS & COOKIES
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Pepperidge Farm
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Goldfish
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Kelsen
BEVERAGES & JUICE
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Bolthouse Farms
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V8
SPREADS, SALSA & SIDES
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Pace
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SpaghettiOs
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Garden Fresh Gourmet
BABY FOOD
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Plum Organics

​CRACKERS & COOKIES
(some branded Nabisco)
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Barnus's Animals
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BelVita
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Comet Ice Cream Cones
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Chips Ahoy
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Cheese Nips
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Handi-Snacks
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Honey Maid Graham
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Enjoy Life (gluten free)
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Ginger Snaps
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Lorna Doone
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Lu
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Mallomars
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Nutter Butter
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NABISCO
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Newtons
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Nilla
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Nutter Butter
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Oreo
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Premium
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Ritz
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Teddy Grahams
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Triscuit
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Wheat Thins
CHOCOLATE, GUM & CANDY
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Cadbury
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Cote D'Or
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Dentyne
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Halls
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Milka
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Toblerone
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Sour Patch Kids
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Swedish Fish
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Stride
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Trident
BEVERAGE
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Tang

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GROCERY
FROZEN
NATURAL / GLUTEN FREE


